If Instagram is the dream vacation youll never go on and Facebook is Thanksgiving with too many relatives arguing over politics, Pinterest is sitting on the couch by yourself, watching a home-improvement show and absent-mindedly flipping through an old issue of Gourmet magazine. The service has 250 million users, compared with 335 million for Twitter and over 1 billion for Instagram. Its not a place where people might feel bad about themselves."An initial public offering of stock, and how Pinterest does afterwards, might show whether the tradeoff was worth it.Pinterest was founded in 2010 by Sharp and Ben Silberman." But its hard to tell how much of this slower growth is truly deliberate rather than a sign that Pinterest is merely a niche service."Sometimes slow and steady can win the race," said Andrew Lipsman, an analyst at research firm eMarketer.Pinterest says users feel happy and optimistic about the future when they use the service, even if there may be less of them, at least for now. "Pinterest isnt about sharing. When youre looking for that perfect leather couch, you simply know when you see the right one. But while this has meant that Pinterest is smaller than, say, Twitter, Instagram and Facebook, the service has also avoided much of its peers troubles around misinformation, hate and abuse."By not creating a public forum, they have avoided a lot of the downsides," Lipsman said. Its a visual search app, too, letting users find related objects by taking photos of stuff in real life."Social media is about sharing what you are doing with other people," Evan Sharp, Pinterests co-founder and chief product officer said in an interview.Pinterest has long shunned being labelled a social network.Though Pinterest doesnt take a cut when people buy stuff through pins, it makes advertising revenue when businesses promote pins in users feeds. "Generally there is a more positive, upbeat vibe to it. Pinterest wants to be the company that will show it to you even when you cant put it in words to type it into a search engine. It was different from the start.Even back then, it was reminiscent of Oprahs O Dream Boards, a place where you "envision your best life" through a digital billboard of sorts.
Pinterests main goal is discovery and inspiration, catching people at big life moments such as weddings, their first kid or first apartment — and everything in between — to help them find ideas of what an outfit, a meal or a dream home might look like.In addition, if the exact item is not available, Pinterest is making it easier for people to find similar ones. Because of that, it doesnt push users to add friends or build connections the way rivals have done to grow quickly. While a brown leather couch is a brown leather couch when you type it out in the text, it is more complex when it comes to images."That means not bugging you to add friends and see whom you know."The 8-year-old company has a deliberate, slower growth mentality — as opposed to, say, Facebooks "move fast and break things. The business strategy is to make the boards something more than pretty things to look at. Its mostly about yourself, your dreams, your ideas for what you want for your future. Given mistakes hyper-growth social media companies have made over the years, he added, "maybe there is actually an advantage in this, once you get yourself out of that Silicon Valley mindset. In another step toward revenue growth, the company announced Tuesday that it is making more of its "pins" — the photos and illustrations users post and save for inspiration — "shoppable. The San Francisco-based service attracted women from the Midwest and the central United States, rather than young people, Silicon Valley insiders and nerds in the know.EMarketer estimates that Pinterest will grow 45 per cent next year to more than $1 billion. While Pinterest already had such "buyable pins" where people could buy stuff, the company says these new "product pins" cover many more products and will be easier to find.With Tuesdays announcement, users whove been pinning collections of wedding dresses, welcome mats or wool slippers will now be able to see prices and links to retailers websites to buy them. The boards would feature something to buy, something to make, something a business would want to get in front of a potential customer in the form of an advertisement.Pinterest might have kept people happy by simply avoiding social medias mistakes. Comments are there, but not essential.(Source).Still, if Pinterest is to start selling shares to the public, as its widely expected to in the coming China polypropylene Bath Mats year, potential investors will be looking at how much money it makes and how much it will grow. If you want, you can do Pinterest all alone
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